The goal of omni-channel is clear – to provide a rich and consistent shopping experience to customers across all channels. Using an extensive experience over the last 18 years working with some of the world’s leading multi-channel retailers, IVIS Group has developed the Multi-Channel Maturity Model (MCm²®), a customer-centric methodology enabling retailers to successfully navigate this multi-channel journey.
IVIS Group Customer Centric Step-up Framework enablesretailers and brands to make the transition to multi-channel smoothly and holistically whatever stage of multi-channel maturity they have already achieved.
To thrive companies need to differentiate, innovate and propagate by extending their existing and developing new business models to maximise revenue and market share.
With a highly competitive domestic market and increasing overseas demand, retailers have been evaluating two sources of potential growth – developing a domestic multi-channel business and expanding their bricks and mortar overseas. With over 5 years of internationalisation experience IVIS Group is well-positioned to assist you through local market knowledge, connections and solutions to give your business global reach and competitive advantage.
Multi-channel gives many opportunities for brands, distributors, wholesalers, franchisors and predominantly concession-based department stores to shift from a B2B model to a B2C model and place the customer at the centre of every decision made, transforming into retailers themselves.