The world of omni-channel is constantly changing and can be confusing for brands, retailers and marketers alike.
At IVIS Group we’ve been increasingly asked for practical guidance by companies at different stages on the jour
ney to omni-channel, in various retail sectors and throughout the world.
These companies all have one thing in common: the desire for clear steps to follow to ensure they get maximum return on investment for their new strategies and technology.
Our response is AACCI - IVIS Group Customer Centric Step-up Framework enabling retailers and brands to make this transition to omni-channel smoothly and holistically whatever stage of omni-channel maturity (from basic Stage 1 to advanced Stage 3) they have already achieved.
At IVIS Group we understand that a successful omni-channel strategy is about much more than just consulting or technology. The AACCI Framework benefits from our 20 years’ experience in helping companies manage the transition into successful, global omni-channel businesses which has highlighted the need for companies to have the right attitude as well as the right tools and partners to maximise the potential of their markets.
Working in close collaboration with our clients we can educate to implement and mentor change with workshops, on the job shadowing and training as well as highlighting best industry practices, standards and criteria for measuring success.
Ideally embedded within the IVIS Group ‘Omni-Channel Maturity Model’ (OCm²®) consultancy approach, AACCI transformation focuses on three main areas: Implementation, Education and Transition across the 5 components of the programme:
- Data-driven culture
- Responsive merchandising
- Relationship marketing
- Product Information Management
- Commercial excellence
- Customer insight
- Customer experience
- Effective meetings
- Problem solving
- Decision making
- In-store experience
- Retail services
Contact us for further information about the AACCI Framework