Internationalisation

The 7P Internationalisation Framework

Retailers have been evaluating two sources of potential growth – developing a domestic omni-channel business and expanding their bricks and mortar overseas. 
What we are seeing now is the amalgamation of these two growth drivers with retailers looking to utilise their domestic experience in online retail and combine this with their branding to provide international omni-channel. 
Yet retailers following this path and looking to expand their businesses abroad are often faced with challenges - a lack of understanding and experience within the local market, business models that do not fit within regional dynamics, problems with brand image differentiation and an absence of localised customer service.

The Approach to International Success

With over 18 years of experience in omni-channel and 5 years of internationalisation experience IVIS Group is well-positioned to assist you through local market knowledge, connections and solutions to give your business global reach and competitive advantage.

Using our experience we have defined an approach to international success and packaged this into the 7-P internationalisation framework outlined below:

Contact Us

Required Field
Required Field
Required Field
Required Field
Required Field
Required Field