The IVIS ‘Multi-Channel Maturity Model’ (MCm²®) simplifies the complex journey of transitioning from a single channel to a multi-channel retailer by providing a customer centred, systematic and proven step-by-step approach. MCm² ® consists of three phases: Strategy, Transformation and Optimisation.
At the outset, a clear and quantifiable vision for the omni-channel initiative is needed. To help with formulating and capturing the vision, an iterative approach based around the customer journey is used to identify what is important to make the experience ‘memorable’ to customers
There are 3 discrete strategy steps: Envision, Assessment and Blueprint.
In the modern business world, it is no longer enough to be agile; therefore, business transformation is a continuous process, driven by vision and operational imperatives.
Within the MCm²® consultancy approach, transformation focuses on three main areas: Implementation, Education and Transition.
IVIS Group supports the business after going live, to ensure it is running at maximum efficiency in line with the roadmap and maintaining pace with the market trends. Optimisation consists of three elements: Mentor, Monitor and Map.
Contact us to learn more about how IVIS Group retail consultants can help your business today in becoming a Multi-Channel optimised organisation.
MCm2® - Brochure (English)
PDF - 931 KB
Mcm2® - Brochure (简体中文)
PDF - 792 KB
The first annual Multi-channel maturity benchmark report
PDF - 2899 KB