Tesco.com Opens New Markets

In 1999, Tesco.com decided to leverage the power of the Tesco brand and expand into new markets. The challenge that Tesco.com presented to IVIS Group was to diversify to many product ranges and while time to market was crucial, the expansion must not disrupt current systems.

IVIS Group created the National Store architecture that allows selected business partners to provide catalogue data and fulfil orders, whilst ensuring that Tesco.com retains the storefront experience and customer relationship.

Using the above architecture, Tesco.com expanded to nine new markets between October 1999 and June 2001. These new markets which represented different challenges depending on the type of products traded included books, wine, gifts, flowers, home living, fashion, mother & baby and white goods.

This solution won IVIS Group a Microsoft European RAD Award in 2002 for the "Best Use of Open Internet Technologies".