Sonetto Product Induction & Enrichment

Intense competition in the retail world has brought the multi-channel realm to the forefront. Multi-channel retailers are experiencing an increase in the amount of information needed on their products as their customers demand richer information and product ranges expand and ranges are updated ever more frequently. This is creating a need to effectively manage the rapidly increasing product information supplied to customers through various channels. This business trend is demanding that new product information be rapidly added and that existing data be enriched in order to ensure optimum customer satisfaction.

To gain competitive advantage, retailers are also increasingly cooperating with suppliers and third party sources for product information for their emerging channels. With the emergence of such a complex and intermeshed information network, Product Induction has become a critical issue. Current ERP and POS solutions are incapable of fully supporting the needs of new multi-channel retail operations as they have not been designed to support customer-centric information.

The integration of in-store and emerging channels is now one of the key foci of multi-channel retailers as it provides a unified customer experience and minimises cost. To succeed, they need:

• Additional product information or 'attributes' to allow customers to Find and Understand their products in order to make a Buying Decision in favour of their products over those of competitors
  
• Candidate products to be managed, ensuring products can be added and brought to market swiftly without the use of spreadsheets across the business
  
• Collaboration between individuals across the business to gather all available product information to provide rich content, control costs and ensure consistency

IVIS Group's Sonetto Product Induction & Enrichment addresses all these issues through a streamlined process for information management.

For more information on Sonetto PIE, click here.

To see how Sonetto PIE can add value to your business, click here.

Attachments

• Case Study: Tesco.com Product Information Management (45 Kb - Format pdf)
  This document is in PDF format and can be read using Acrobat Reader.

See also

• 

  More on Sonetto PIE

  Creating rich, well structured content in a timely manner

• Sonetto PIE Approach

  Empowering Business Users

• Sonetto PIE- Features & Benefits

  Delivering a Rapid Return on Investment

• IVIS Group's Sonetto 4.0 Product Release

  Taking Product Induction & Enrichment to the Next Level