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Creating rich, well structured content in a timely manner

Sonetto Product Induction & Enrichment enables the efficient creation of rich, well-structured product information in a timely manner

Sonetto PI- <i>Enrich, Manage and Communicate Consistent Product Information across Channels to Ensure Optimum Customer Experience </i>
In traditional retailing, information about future ranges was not shared across the business. Buyers, Range Planners and Category / Product Managers hold this information, typically on spreadsheets. But with multi-channel retail, this information must be shared to allow web, catalogue and other channels to develop content and prepare for launch well in advance of the information going live.

New product attributes are critical to improving the customer experience for multi-channel shoppers. They help to ensure customers can:

  • Find products by improving search, navigation and refinement mechanisms
  • Understand products by providing sufficient product details
  • Make buying decisions by providing detailed information and increasing their confidence about placing an order


    • Most online businesses have grown up separately from store retailing and most business processes are aligned to store sales. As the online channel makes a greater contribution to sales and the demographics of the customers increasingly overlap, the need to provide consistency is ever-more paramount. Collaboration ensures this consistency and reduces cost by avoiding tasks being duplicated in each channel.

    With Sonetto Product Induction & Enrichment:

  • Multi-channel retail professionals collaborate to ‘enrich’ products with new
    ‘attributes’ that allow customers to find and understand products
  • New products are added rapidly and ‘candidate products’ managed to ensure the timely availability of detailed product information
  • Retail professionals create business rules that apply to products, categories
    or ranges to efficiently manage product information


    • Sonetto PIE, one of several modules of IVIS Group’s award winning multi-channel information management applications suite Sonetto Retail, addresses these essential needs of multi-channel retailers by ensuring a smooth process of content creation, content enrichment and content collaboration across the supply chain- from the suppliers through the enterprise to the customers!

    “So many IT projects fail because they demand that businesses change their processes, which is wrong, because technology should not force people to behave differently. Sonetto is ideal, because it is intuitive and speaks to business users in their language”

    Mike McNamara
    CTO, Tesco.com

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