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Sonetto PIE- Features & Benefits

Delivering a Rapid Return on Investment

Helping organisations Enrich, Manage and Communicate Consistent Product Information across Channels to Ensure Optimum Customer Experience and Increase Sales


With Sonetto PIE’s powerful features, retailers can:
  • Capture and give structure to unstructured and non-standard data imported from internal systems, partners, data providers, standards bodies and other sources
  • Clean, standardise and enrich product data automatically using business rules to create consistent, rich, customer centric information
  • Structure product information to improve SEO, search and navigation for customers

    • Sonetto PIE delivers:

    Higher revenues through increased conversion rates and basket values

    Reduced costs by eliminating repetitive & duplicated tasks and promoting collaboration

    Stronger customer relationships via consistent messages and improved customer experience

    Greater agility to rapidly respond to competitor actions and market changes


    Sonetto PIE helps multi-channel retailers to:

  • Become Flexible and Agile – respond rapidly to market changes and competitor actions
    Sonetto PIE rejects the traditional fixed data schema model in favour of a dynamic product definition approach. While this still allows the adoption of standard data models, it is infinitely flexible. The retailer’s partners and employees can collaborate to create customer-centric product information definitions that are optimised for each channel. This unique approach also allows incremental implementation and adoption of new open standards as they emerge whilst maintaining data consistency.


  • Enhance Productivity – reduce costs
    The information management process in Sonetto PIE is automated through a patented, by-example rule-based approach which prevents users from getting caught up in endless problem-solving tasks and enables them to focus on driving revenue through each channel as efficiently as possible. Rules defined for a single product can be applied automatically to several identified products, categories or entire product ranges eliminating time-consuming repetitive processes.


  • Increase Sales – improve the bottom line
    Sonetto PIE considerably shortens the time to market and significantly improves product messaging and merchandise management , which in turn, enables the organisation to rapidly learn and respond fully to its customer needs. Using Sonetto PIE, retailers can gain an important competitive advantage by providing the right information on the right products to the right customers at the right time!


  • Reduce Costs – now and in the future
    Sonetto PIE helps retailers reduce their costs by eliminating manual data management. Because Sonetto PIE can learn and apply rules across hundreds and thousands of products automatically, retailers using it can make their business efficient and agile and save costs by not having to recruit additional processing staff. As product ranges change rules automatically cleanse, structure and enrich available product information.


  • Improve and Deliver a Consistent Customer Experience – improve customer relationships
    Sonetto PIE provides a better, more consistent customer experience across all channels by improving brand perception and customer loyalty. A retailer providing the right product information to its customers enables them to make informed decisions -resulting in higher conversion rates and improved customer relationships.


    • For more information on Sonetto PIE, click here.


    “We could not have fully delivered Tesco Direct without IVIS Group. Sonetto helped us enable a true and integrated multi-channel approach.”


    Jon Higgins
    IT Director, Tesco.com

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