Sonetto PPM - Features & Benefits

Sonetto PPM enables commercial teams of organisations to implement changes quickly, assuring complete control and unmatched flexibility in pursuing competitive advantage. Pricing and promotions information can be targeted at the correct mix of channels automatically. No IT intervention is required, thereby allowing greater agility to change pricing and reducing the time needed to launch promotions.

Sonetto PPM makes complexity simple – having defined the organisation’s multi-channel promotions, the complexity does not end. Calculating how much a customer should pay at checkout can also be complex. Many different prices or promotions may need to be applied depending on the products selected, total spend or coupons used. Sonetto PPM provides a ‘Basket Calculator’ that automatically works out the correct price to charge based on current pricing and active promotions. Managing pricing and promotions across more than one channel is complicated. Sonetto PPM is a key application for retailers that need to harness and manage the pricing and promotions complexity across a multi-channel environment.

Sonetto PPM eliminates the time consuming process of manual data management and reduces the internal dependency on IT resources. It removes the possibility of costly mistakes such as erroneous pricing or incorrect promotions by providing all the information to the users.

Sonetto PPM ensures that incorrect pricing information is never presented through any of the organisation’s channel. Pre-defined alerts inform business professionals of potential errors and the built-in verification process ensures that all pricing and promotional information is checked prior to release.

Sonetto PPM enables business professionals to undertake complex pricing tasks quickly and flexibly. Business users such as marketing, category, product, and pricing & promotions managers can collaborate at every part of the approvals process. The easy-to-use natural language interface makes the process of creating, approving and publishing prices and promotions fast and efficient.

Sonetto PPM improves speed to market by allowing you to implement pricing and promotional changes faster and more accurately across all channels; you can take the initiative or react to competitor activity. New commercial strategies and new-product launches can also be fully developed and rolled out seamlessly across all channels.

Sonetto PPM allows a retailer to remain competitive across all channels. Customer acquisition can be increased through specific targeted offers while customer retention can be maintained through constant best value or loyalty and coupon-linked promotions. Well-managed promotions can be key differentiators in today’s competitive market.