More on Sonetto CIM

Manage, control and publish information across multiple channels

With Sonetto Channel Information Manager retail professionals can efficiently deliver the products with the right information to the right channel at the right time

Sonetto CIM, a component of the Sonetto Retail Application Suite, enables multi-channel organisations to manage, control and publish all information across multiple channels. It takes a single feed and specifically tailors the information for each channel in a multichannel environment.

Sonetto Channel Information Manager:

  • Empowers organisations to manage, control and publish all information across multiple channels
  • Takes a single feed and specifically tailors the information for each channel in a multi-channel environment
  • Takes in product, pricing and promotional data and uses business rules to adapt the content automatically for each channel
  • Ensures dynamic, real-time and accurate information is delivered to every channel

  • Sonetto CIM takes in product, pricing and promotional data and uses business rules to adapt the content automatically for each channel – such as online, in-store, kiosks, call centres and marketing partners including affiliates or price comparison sites. As Sonetto CIM is connected to other product or pricing systems it ensures dynamic, real-time and accurate information is delivered to every channel.

    The following diagram illustrates a common information flow process:
    more on sonetto cim- before

    The diagram below illustrates how Sonetto CIM transforms the information flow process and empowers the business users by reducing their dependency on the IT department.
    more on sonetto cim- after

    “As a major online brand we take affiliate marketing very seriously. It is a crucial component in our drive to give our customers the best online experience. Sonetto CIM will allow us to be more customer-driven when promoting specific product categories on Tesco.com.”


    Stewart Hunter
    Online Advertising Manager, Tesco.com


    Click here to see how Sonetto CIM can add value to your business.

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