More on Sonetto CIM
Sonetto Channel Information Manager:
Sonetto CIM takes in product, pricing and promotional data and uses business rules to adapt the content automatically for each channel – such as online, in-store, kiosks, call centres and marketing partners including affiliates or price comparison sites. As Sonetto CIM is connected to other product or pricing systems it ensures dynamic, real-time and accurate information is delivered to every channel.
The following diagram illustrates a common information flow process:
The diagram below illustrates how Sonetto CIM transforms the information flow process and empowers the business users by reducing their dependency on the IT department.
“As a major online brand we take affiliate marketing very seriously. It is a crucial component in our drive to give our customers the best online experience. Sonetto CIM will allow us to be more customer-driven when promoting specific product categories on Tesco.com.”
Stewart Hunter
Online Advertising Manager, Tesco.com
Click here to see how Sonetto CIM can add value to your business.
Attachments
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Case Study: Tesco.com Channel Information Management (254 Kb - Format pdf)
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