The Multi-channel Landscape

The growth of consumerism and the explosion in Internet technologies has revolutionised the marketplace. Competition is fierce in any market one can imagine. Whether it is retailers, service industries, utility companies or local and national government, customers are expecting more from all types of organisations they deal with.

Increasing the number of channels to market is a logical response to this but the multi-channel environment is an unfamiliar and challenging place. A sound multi-channel strategy can now be the difference between success and failure. It can also lead to precious resources being diverted from tasks that are basic to organisations. IVIS Group has already plotted the route through this landscape and our proven solutions can accelerate organisations’ multi-channel plans.

We work with organisations to understand their multi-channel objectives and the challenges inherent in their particular business environments. Instead of focussing only on internal processes or technology, we have created a number of solutions that embrace the entire channel landscape and enable organisations to benefit by:

Enhancing the customer experience

Empowering customer sales channels

Efficiently managing multi-channel information

Building a robust, scalable multi-channel infrastructure

Controlling and adapting supplier relationships

The transition processes from store to mail-order to online have helped grow organisations but have also created an Information Management gap between them and their customers. The more channels to market that are set up, the more thinly spread an organisation gets and the more distance that is created. This gap creates a challenge of consistency - product information, such as descriptions, prices, availability, brand image, and the experience of a particular organisation that its customers receive.

The trend today is towards less brand loyalty than it was in the past, and it is clear that the multi-channel approach is significantly important to get right and though this approach brings forth numerous advantages, it has been difficult to implement before now.

Through our team of business and technical consultants, we offer strategic and pragmatic advice along with a range of state-of-the-art products and services that provide a full end-to-end multi-channel management solution.

See also

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  Development Services for Multi-channel Retail

  First Class Delivery from the Multi-channel Experts