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Online Marketing Management: Business Benefits

Deliver Return on Online Marketing

Sonetto Channel Information Manager optimises the return on investment for online marketing

Online Marketing Management: Business Benefits

Sonetto CIM’s Online Marketing Management application empowers marketing decision makers to take complete control over online partner relationships. Its flexible workflow enables organisations’ businesses to respond to market opportunities and act swiftly to minimise risks. It ensures their brands are presented consistently to online customers through the various affiliates or shopping comparison partners they use to drive customers to their sites.

Organisations using Sonetto Channel Information Manager's online marketing capabilities:

  • Increase sales though improved clickthroughs and conversion rates
  • Increase sales through faster introduction of new partners, new products and promotional campaigns
  • Lower support costs through reduced IT dependency
  • Increase the return on investment from online marketing spend by improving the quality of clicks from sales partner sites
  • Remain agile to respond to market conditions and stock position
  • Extend their PPC or Partner programmes
  • Better target products to each partner
  • Conduct better target messaging
  • Remove out of stock or poorly performing products from channels

    • With Sonetto CIM, business processes including data feed setup, management and reporting are automated and optimised, thereby freeing the IT department from carrying out ongoing maintenance and manual processes.

    Sonetto Channel Information Manager's Online Marketing capabilities empowers marketing decision makers to take complete control over online partner relationships by:

  • Providing a flexible workflow enabling retailers to respond to market opportunities and act swiftly to minimise risks
  • Insuring brands are presented consistently to online customers through the various partners
  • Automating the business processes for data feed setup, management and reporting
  • It Frees the IT department from carrying out ongoing maintenance and manual processes


    • “Sonetto will allow us to be more customer-driven when promoting specific product categories on Tesco.com. We expect at least a 20% increase in clickthrough rates and over 50% improvement in return from our affiliate marketing spend. The benefits will come in the first week of operation.”

    Stewart Hunter, Online Advertising Manager,Tesco.com

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