The Information Gap

Traditional solutions lack the functionality to reach out to customers and are limited to the periphery of an organisation. They cannot cope with or manage the plethora of rich and consistent customer oriented information which any multi-channel organisation needs in order to be successful.

Sonetto Retail supports collaboration of all stakeholders including suppliers and all business professionals within an organisation. It allows information from many sources to be managed and delivered to many channels while interacting with all interested parties. Sonetto Retail reaches out across the Information Gap to extend the information supply chain right up to customer interaction, as illustrated below:

The various conventional approaches to overcome this gap all tend to result in stovepipe solutions dedicated to the needs of just a single channel. This leads to activities being duplicated in multiple channels, leading to inconsistencies and wasted efforts on the part of the organisation’s business users. Conventional approaches and their weaknesses are summarised below:

IVIS Group’s Sonetto Retail successfully bridges this Information Gap and ensures that the organisation’s information is communicated to its customers efficiently and consistently through all its channels.

See also

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  Sonetto Retail

  Powering Multi-channel Retail Success
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  More on Sonetto Retail

  Empowering Business Users

• Sonetto Retail- Features & Benefits

  Addressing the Multi-channel Information Management Challenge