Sonetto CIM- Features & Benefits
Optimising the Channels to Increase Sales and Enhance Customer Experience
Sonetto Channel Information Manager allows organisations to offer their products and services through all their channels, including websites, under their own brands and those of their sales partners to maximise the potential of online marketing opportunities
Publishing product and commercial information to different channels needs to be controlled and made as efficient as possible. The right customers need to see the products and services that are right for them in the channel of their choice. They need to be presented with the information that facilitates positive buying decisions and it needs to be consistent across all the channels of the organisations. IVIS Group’s Sonetto CIM makes this process fast, efficient and as automated as possible, saving organisations time and money in executing their channel activities.
For multi-channel organisations, Sonetto Channel Information Manager can deliver numerous benefits including:
Increased Sales
Reduced Costs
Rapid ROI
Greater Agility
Consolidated Market Presence
Sonetto CIM enables full control of the information across sales and marketing channels, making the customer experience consistent throughout all the channels. The value of the information delivered internally is also greatly enhanced when it is timely, accurate and more relevant. Changes that once took weeks to implement can now be done in minutes with Sonetto CIM.
Sonetto CIM business users can control the following processes with minimal IT support:
Import product and commercial data from multiple internal systems, partners and data providers
Set up new online partner relationships and data feed specifications
Select products to be included in partner data feeds
Dynamically select products to be excluded from feeds according to rules such as stock availability
Create enriched partner-specific product attributes and promotional messages automatically
Apply categorisation to product groups to meet the requirements of each online partner
Transform product data into the exact feed format and terminology required by each partner
Build automated data feed extracts in the correct file format for each partner
Create scheduled deployment of data feeds according to each partner’s requirements
Report and monitor feed content and feed delivery confirmation
"As a major online brand we take affiliate marketing very seriously. It is a crucial component in our drive to give our customers the best online experience. Sonetto CIM will allow us to be more customer-driven when promoting specific product categories on Tesco.com”
Stewart Hunter
Online Advertising Manager, Tesco.com
Sonetto CIM’s flexible workflow enables faster response to market opportunities and swift action to minimise risk. For multi-channel organisations, Sonetto CIM can:
Increase Sales
Sonetto CIM increases sales through improved and consistent information across all channels including stores, catalogues, kiosks, call centres, websites and marketing partners. With Sonetto CIM, organisations can present the right products and promotions through the right channels. This process dramatically improves the customers’ cross-channel experiences which in turn maximises conversion rates and generates sales.
Reduce Costs
Sonetto CIM reduces costs by eliminating manually intensive data management process through its use of business rules and by reducing the organisation’s business dependency on internal IT resources. Sonetto CIM radically enhances the organisation’s agility, enabling resources to respond to market requirements and launch new products and services quickly and easily through all channels.
Increase ROI
Sonetto CIM increases return on investment from all channel activities by improving online marketing and controlling the quality of information published in catalogues. It also efficiently manages online information sources, enhances the quality of customer contact across the organisations’ channels and enables greater agility, flexibility and responsiveness in organisations.
Promote Agility
Sonetto CIM promotes agility by placing control of all product information and channel product selection directly under the control of business users. Reducing demands on IT personnel and removing the inevitable delays in actioning changes. Its business rule approach automates the normally labour intensive task of managing channel feeds, allowing an immediate response to market demands.
Consolidate Market Presence
Sonetto CIM delivers a wider market presence through more focused and integrated channel campaigns. Products and promotions can be made available across all channels simultaneously or targeted at whatever mix of channels selected, all under the direct control of the business users.
“Sonetto gives our Marketing team very powerful product data enrichment and data feed formatting capabilities with a user interface built around our business processes. The Marketing team will no longer need IT to provide data feeds on a day-to-day basis, they can now select the optimal product set for each affiliate, amend feeds and make changes in real-time.”
Jon Higgins
IT Director, Tesco.com
