Sonetto PIM- Features & Benefits

Sonetto PIM enables business users of an organisation to control the entire product information management process without the need of support from their IT department. It captures business knowledge and adapts automatically to the business rules that are set for it, enhancing its power and flexibility while improving efficiency by reducing the manual effort required.

Sonetto PIM allows users to perform the following tasks and turn their organisation’s conflicting data into a single version of the truth:

• Capture and provide structure to unstructured and non-standard data imported from internal systems, partners, data providers, standards bodies and other sources


• Clean, standardise and enrich product data automatically using business rules to create consistent, rich, customer centric information


• Apply categorisation to product groups using business rules that can reflect channel-specific category hierarchies


• Add merchandising information to products and categories to maximise cross-sell and up-sell opportunities


• Create channel and system-specific product attributes and promotional messages automatically through the application of rules


• Select products and product attributes to be fed to each channel or system through scheduled or on-demand information feeds


• Preview information available to each channel to build confidence in the quality of the organisation’s information


• Structure product information to improve SEO, search and navigation for customers


• Manage flexible workflows with defined roles and access controls to enable collaborative working with built in quality controls

Sonetto PIM brings together all the stakeholders in the product information management chain and enables them to collaborate with each other. Supply chain partners, sales channel partners and the organisation’s employees including marketing, merchandising, category, product and commercial managers work together to enhance product information. The systems, processes, standards and applications employed by all stakeholders are harnessed through a single customer-centric PIM architecture.

Sonetto PIM helps multi-channel organisations to:

• Stay Business Focussed
  Sonetto PIM mirrors business workflow and uses the organisation’s business rules to capture and harness the business knowledge of the organisation’s category, marketing, product and merchandising experts.



• Become Flexible and Agile
  Sonetto PIM rejects the traditional fixed data schema model in favour of a dynamic product definition approach. While this still allows the adoption of standard data models, it is infinitely flexible. The organisation’s partners and employees can collaborate to create customer-centric product information definitions and classifications that are optimised for each channel. This unique approach also allows incremental implementation and adoption of new open standards as they emerge whilst maintaining data consistency.


• Enhance Productivity
  The information management processes in Sonetto PIM are automated through a patented, by-example rule-based approach which prevents users from getting caught up in endless problem-solving tasks and enables them to focus on driving revenue through each channel as efficiently as possible. Rules defined for a single product can be applied automatically to several identified products, categories or entire product ranges which eliminates several time-consuming iterative processes.


• Increase Sales
  Sonetto PIM considerably shortens the time to market and significantly improves product messaging and merchandise management in the organisation, which in turn, enables the organisation to rapidly learn and respond fully to its customer needs. Using Sonetto PIM, organisations can gain an important competitive advantage by providing the right information on the right products to the right customers at the right time!


• Reduce Costs
  Sonetto PIM helps organisations reduce their costs by eliminating manual data management. Because Sonetto PIM can learn and apply rules across hundreds and thousands of products automatically, organisations using it can make their business efficient and agile and save costs by not having to recruit additional processing staff.


• Guarantee an Improved and Consistent Customer Experience
  Sonetto PIM provides a better, more consistent customer experience across all channels by improving brand perception and customer loyalty. An organisation providing the right product information to its customers enables them to make informed decisions -resulting in higher conversion rates and improved customer relationships.

For more information on Sonetto PIM, please click here.

See also

• 

  Sonetto Product Information Management

  Managing the Entire Information Supply Chain

• More on Sonetto PIM

  Placing Control Directly in the Hands of Business Professionals