Multi-channel Retail

Intense competition among retailers to meet the diverse needs and wants of 21st century customers has radically changed the way they operate. Customers use a mix of channels to make buying decisions. The evolving world of retail demands a multi-channel approach where online drives in-store; catalogue drives online and in-store drives online. Retailers must engage with their customers through every channel.

The vast online realm is easily accessible and customers can easily find their products from the comfort of their homes. Indeed, 21st century customers are demanding and well-informed. The online channel is witnessing unprecedented growth and market research suggests that online is one of the most bankable channels in retail. Retailers must have their products stand out from the rest in the online medium. This becomes exponentially more challenging due to the ever-increasing changes in product ranges.

To reach out to customers, it is imperative that retailers deliver rich product information and consistent messages that go far beyond existing ERP and POS systems. Rich and consistent information can significantly influence the buying behaviour of customers. It is the responsibility of Category, Content, Marketing, Merchandising and Product Managers to deliver a unified customer proposition.

Getting your multi-channel merchandising is not easy but it is essential!

How does product information drive multi-channel merchandising? Click here to find out!

See also

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  Product Information

  Driving Multi-channel Merchandising
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  The Challenge

  Efficiently Creating Customer-Oriented Content

• The Sonetto PIE Approach

  Empowering Business Users
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  Key Features & Benefits

  Sonetto Product Induction & Enrichment