Product Information

Good multi-channel merchandising needs accurate, high quality and well-structured product information. Retail professionals must 'enrich' products with consistent, customer-focussed messages that reach out to customers across every channel, influence buying decisions and enable distance selling.

The benefits of having rich, accurate and structured product information go beyond conveying consistent messages to customers. Such an approach also helps:

• Drive customers to your site through improved SEO and targeted online marketing campaigns


• Improve customer experience and loyalty, increasing conversion rates via enhanced search, navigation and refinement features


• Increase sales by enabling customer buying decisions and cross / up-sell opportunities

Getting your content right positively impacts the performance of your online and offline channels, thereby improving sales, reducing costs and enhancing customer relationships.

How can retailers deliver rich, accurate and structured content? Can retailers not use their existing ERP systems to do this? Click here for more information.

See also

• 

  Multi-channel Retail

  A Rapidly Changing World
• 

  The Challenge

  Efficiently Creating Customer-Oriented Content

• The Sonetto PIE Approach

  Empowering Business Users
• 

  Key Features & Benefits

  Sonetto Product Induction & Enrichment