Tesco Freetime uses IVIS Professional Services to offer customers ‘Deals’ and ‘Double Up’ features
Ealing, London – Monday, 1st September 2008
IVIS Group, the multi-channel experts, today announced that in addition to developing the ‘Clubcard Deals’ site, they developed a new ‘Double Up’ site for Tesco Freetime. These solutions enable Tesco Freetime to offer an enhanced customer experience through improved search and browsing features. They also help in strengthening customer loyalty. IVIS Group also simplified the checkout features for the Clubcard Deals and Double Up sites to improve the checkout experience and reduce the time it takes for customers to do online transactions. IVIS Group’s solutions were delivered using IVIS Professional Services, a range of multi-channel consulting and solution-delivery services.
Tesco- a visionary and pioneer in multi-channel retail- launched the customer loyalty card called ‘Tesco Clubcard’ in 1995 in the UK. Customers using the Clubcard to shop at Tesco or use Tesco’s services get one point for every £1 they spend. Building on the success of the Clubcard, Tesco launched the Clubcard Deals scheme in 1999. They launched the Online Clubcard Deals and Double Up schemes in February 2006 and February 2008 respectively, engaging IVIS Group on both occasions.
The Clubcard Deals scheme allows customers to exchange their Clubcard Vouchers on the Clubcard Deals site for Deals Tokens which are worth up to four times more. The Double Up Scheme allows customers to get double the value from their Clubcard Vouchers when they are exchanged on the Double Up site for ‘Double Up eCoupons’. These eCoupons can then be used to buy online from the Tesco Wine Club. Both schemes employ IVIS Group’s solutions to offer enhanced features to customers through the Clubcard Deals and Double Up sites.
The results speak for themselves. IVIS Group’s solutions have greatly slowed the increase in customer calls to Tesco Freetime’s Call Centre whilst helping to increase the number of customers partaking in the Clubcard Deals and Double Up schemes.
The Clubcard Deals site has secured over 2.3 million orders in just over 2 years and currently has an average conversion rate of 25%. Its highest number of single day orders to date is 18,440. In only the first 4 months, the Double Up site has witnessed over 17,000 transactions.
Dylan Harrington, Marketing Manager at Tesco Freetime commented, “IVIS Group has been key to the success of the Clubcard Deals and Double Up sites. IVIS Group demonstrated they had the necessary insight, skill and experience to address our multi-channel needs.”
Tony Jones, VP of Marketing at IVIS Group said, “IVIS Group greatly values our relationship with Tesco Freetime. We are very pleased to have assisted them through our provision of IVIS Professional Services.”
About IVIS Group
IVIS Group helps organisations reach their customers across all of their information channels. Providing a range of services and products, IVIS Group is the multi-channel expert.
IVIS Group has worked with many companies from a range of industries, each driven by their customers to create value through the better use of information.
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