MCm²- Multi-Channel Maturity Model

Prioritising projects and understanding which will give the most rapid ROI can be a challenging task. Based on our 15 years of experience, IVIS Group have developed the MCm² Multi-Channel Maturity Model to enable organisations to understand how their current multi-channel proposition compares against industry best-practise and their competitors. The Model can then be used to agree priorities prior to committing resources and budget.

The Multi-Channel Maturity Model can be assessed at a number of levels - from a simple online survey, in-depth questionnaires, workshops or on-site audits. Each considers the Multi-Channel Landscape by looking at Strategy, Customer Acquisition, Customer Conversion & Retention, Merchandising, Infrastructure Integration and Operational Efficiency.

The result? A clear graphical view of where you are on the Multi-Channel Maturity Model, how you compare to the market and the action that will have the most impact to improve your customer proposition and bottom line.