Master Data Management for Product

managing rich product information to meet increasingly complex demands from consumers

In today's fast based environment where increasing amounts of transactions are driven through B2B trading environments, it is imperative manufacturers and CPG organisations have rich, accurate product information. This not only helps sales to retailers and distributors but, with the increase in downstream eCommerce sales, also helps drive sales through the channel.

The nature of the product information demanded has changed. It is no longer solely used by buyers, logistics and warehouse personnel but is used by product managers, merchandisers and web content editors to build customer facing information. The richer the information provided the better the customer facing information becomes and the higher the resulting sales.

The challenge for manufacturers and CPG organisations is building this information in an efficient manner. IVIS Group has developed a range of master data management solution based on its award-winning Sonetto® Platform technology. These solutions have been used by leading multi-channel companies to build industry leading product information in an efficient and effective manner.