Channel Analytics Solutions

Clearly track the performance of all channels to improve product merchandising and content effectiveness

By utilising data from your online and offline channels, more effective decisions can be taken within your business to improve the effectiness of your information and product merchandising. The impact of price and promotional activity can be assessed for specific channels and the effectiveness of affiliate marketing campaigns can be directly monitored.

Using the Sonetto® technologies, it is possible for you to take a rules driven approach to analytics and utilising a summary of your operational data, you can automate business decisions.

• Using Sonetto® Channel Information Management, you can asses the impact of specific affiliate marketing campaigns and automatically choose the most effective advertising or promotional channels for your next campaign.
  
  
• Using Sonetto® Price and Promotions Management you can understand the effectiveness of price changes, new promotions and coupon or voucher based promotions. Based on your operational data you can also automate the initiation of new campaigns, such as setting a threshold for a stock quantity, which when reached automatically triggers a 10% promotion.
  
  
• Using Sonetto® MDM for Product you can improve the product information on your site, the categorisation and general site navigation.