Price and Promotions Management

With over 150 promotional types out of the box Sonetto® solution allows you to create and manage rich price, promotion and coupon campaigns across all sales channels from a single solution.

In the new economic era consumers are demanding better value and competition is fierce. Prices need to be changed more frequently and the number of promotions offered grows ever more quickly. The situation becomes even more complex where multiple channels are used as prices and promotions need to be managed across every channel.

Price changes and promotions need to be scheduled and potential conflicting promotions identified. Care must be taken to ensure products that have been discounted are not inadvertently included in other promotions. Voucher codes must be expired to prevent them being shared on the Internet and used long after the offer should have ended. Without clear management such double discounts and expired voucher codes can seriously erode margins.

Sonetto® PPM adds business value to multi-channel retailers as it enables them to:

Simplify Pricing and Promotional Complexities
Sonetto® PPM makes complexity simple - having defined the organisation's multi-channel promotions, the complexity does not end. Calculating how much a customer should pay at checkout can also be complex. Many different prices or promotions may need to be applied depending on the products selected, total spend or coupons used. Sonetto PPM provides a ‘Basket Calculator' that automatically works out the correct price to charge based on current pricing and active promotions. Managing pricing and promotions across more than one channel is complicated. Sonetto PPM is a key application for retailers that need to harness and manage the pricing and promotions complexity across a multi-channel environment.

Reduce Costs
Sonetto® PPM eliminates the time consuming process of manual data management and reduces the internal dependency on IT resources. It removes the possibility of costly mistakes such as erroneous pricing or incorrect promotions by providing all the information to the users.

Protect Branding
Sonetto® PPM ensures that incorrect pricing information is never presented through any of the organisation's channel. Pre-defined alerts inform business professionals of potential errors and the built-in verification process ensures that all pricing and promotional information is checked prior to release.

Enhance productivity
Sonetto® PPM enables business professionals to undertake complex pricing tasks quickly and flexibly. Business users such as marketing, category, product, and pricing & promotions managers can collaborate at every part of the approvals process. The easy-to-use natural language interface makes the process of creating, approving and publishing prices and promotions fast and efficient.

Improve Speed to Market
Sonetto® PPM improves speed to market by allowing you to implement pricing and promotional changes faster and more accurately across all channels; you can take the initiative or react to competitor activity. New commercial strategies and new-product launches can also be fully developed and rolled out seamlessly across all channels.