Multi-channel Merchandising

For retailers, the ultimate target of any merchandising plan is to increase the value of an order. There are multiple techniques that can be used - up-sell focuses on trying to get the customer to purchase a more expensive product, cross-sell seeks to sell complimentary or related products to the customer, while bundles put a set of products together to produce a more attractive package.

Ultimately, the use of these merchandising techniques should be non-intrusive, so they avoid damage to your brand, and they should be personalised toward the shopper, to provide a compelling reason to purchase. While personalised merchandising may be a future target, in the short-term this can be achieved through "positive" merchandising. Offers that the customer may be entitled to, but has missed, can be clearly identified and communicated, and customers looking to add to their purchase can be presented with a set of related items.

Product bundles and promotions can be presented in a non-intrusive manner, but to be a success, the merchandising must be consistent across all your channels - in-store, offline and online.

Having worked with a number of retail organisations on managing these challenges, IVIS Group have developed a solution that works across your channels and using business rules can support you in automating your cross-sell, up-sell and promotional merchandising. Decisions can be based on simple relationships in the information or more complex criteria such as inventory levels, purchase history or customer preference.

The IVIS Sonetto solution allows you to do the following:

• Structure your data and attributes to make it more "searchable"
• Build cross-sell and up-sell relationships - either manually or automatically using your data and business rules
• Create attractive product bundles
• Price and promote packages or bundles
• Calculate promotion levels
• Measure promotional effectiveness
• Check missed promotions in real-time online or in-store

Contact Us to learn more about our solutions