Multi-channel Merchandising

Attain an integrated capability for cross-selling and up-selling through product bundle promotions while maximizing on your margin opportunities

For retailers, the ultimate target of any merchandising plan is to increase the value of sales.

Upsell, cross-sell and bundling are familiar techniques to merchandisers, the challenge is often how to execute, especially in an ever-changing multi-channel world. Moreover, the use of these merchandising techniques should be non-intrusive, avoiding any negative impact on your brand, personalised towards the shopper, to provide a compelling reason to purchase. While personalised merchandising may be a future target, in the short-term this can be achieved through "positive" merchandising: offers that the customer may be entitled to but has missed, can be clearly identified and communicated, and customers looking to add to their purchase can be presented with a set of related items.

Product bundles and promotions can be presented in a non-intrusive manner, but to be a success, the merchandising must be consistent across all your channels - in-store, offline and online.

Using Sonetto®, IVIS Group has worked worked with a number of retail organisations in solving and managing these challenges. Sonetto® works across all customer channels, using business rules to can support cross-sell, up-sell and promotional merchandising. Decisions can be based on simple relationships in the information or more complex criteria such as inventory levels, purchase history or customer preference.

The IVIS Sonetto® solution allows you to:

• Structure your data and attributes to make it more "searchable"
• Build cross-sell and up-sell relationships - either manually or automatically using your data and business rules
• Create attractive product bundles
• Price and promote packages or bundles
• Calculate promotion levels
• Measure promotional effectiveness
• Check missed promotions in real-time online or in-store