Product Information Management

manage product information through the lifecycle and publish effectively to channels

As generic medicines become more prevelent in the market, product lifecycles are becoming ever more important for pharmaceutical companies looking to generate the best possible revenues from their branded products.

Managing branded products across channels from pharmacies to clinicians, hospitals and where appropriate broader retail channels requires a process driven application that can manage the diversity and complexity of information.

Sonetto® Healthcare provides you with the capability to manage products through their lifecycle and to share targetted information across channels, by empowering organisations to:  

• Hold a single view of a product through its lifecycle
• Capture and provide structure to unstructured and non-standard data imported from internal systems, partners, data providers, health authorities, clinical agencies and other sources
• Clean, standardise and enrich product data automatically using business rules to create consistent, rich, patient centric information
• Apply categorisation to product groups using business rules that can reflect channel-specific category hierarchies
• Create channel and system-specific product attributes and promotional messages automatically through the application of rules
• Select products and product attributes to be fed to each channel or system through scheduled or on-demand information feeds
• Preview information available to each channel to build confidence in the quality of the organisation's information