Ancillary Product Information Management

integration and automation for a diverse portfolio of products across the multi-channel landscape

As the level of ancillary products and services increase, so does the complexity in managing the information presented to the customer. As operational cost is a key factor for all businesses, the solutions for managing this increased complexity must automate processes to minimise any additional effort.

Integrating information from partners, managing product packages across the components of a seat and ensuring quality of information for hotels, car hire and related services, requires a dynamic and flexible tool that empowers the business through automation. To add value to the business and drive revenue growth, it is essential that promotional relationships are made between products to cross-sell and vertically up the product chain to increase up-sell opportunities.

To manage "the fourth dimension" of ancillary revenue and provide a broader range of products to passengers, brings with it and extra level of complexity. Multiple suppliers have to to be integrated and share their product information, images and descriptions need to be maintained, translations made, and cross-channel consistency controlled. Working with some of the most successful online retailers, IVIS has developed experience and technology in the form of the Sonetto tools to support you in this process.

Sonetto® Ancillary Revenue Management (ARM) utlises our Master Data Management for Product technology to provide you with a single version of the truth, by empowering organisations to:  

• Capture and provide structure to unstructured and non-standard data imported from internal systems, partners, data providers, standards bodies and other sources
• Clean, standardise and enrich product data automatically using business rules to create consistent, rich, customer centric information
• Apply categorisation to product groups using business rules that can reflect channel-specific category hierarchies
• Add merchandising information to products and categories to maximise cross-sell and up-sell opportunities
• Create channel and system-specific product attributes and promotional messages automatically through the application of rules
• Select products and product attributes to be fed to each channel or system through scheduled or on-demand information feeds
• Preview information available to each channel to build confidence in the quality of the organisation's information
• Structure product information to improve SEO, search and navigation for customers