Pricing & Promotions

create attractive product bundles, promote and price based on preference and lifestyle choice

Increasingly, the focus of passengers when looking for travel products and services has shifted toward price. In response to this, travel and transport companies have adopted two distinct approaches - to market their products based on price and either "un-bundle" their offerings or set fixed discounted prices for travel - others have chosen to package their offerings, illustrate their added value, and charge their normal price.

Whichever style of pricing you adopt, Sonetto® Ancillary Retail Management (ARM) offers you significant advantages in providing a flexible approach to your price and promotion strategy. Going beyond standard pricing tools, Sonetto® ARM allows you to create your pricing, discounting and promotions dynamically, based on the rules of your business.

With Sonetto® ARM, you can price and promote your products based on availability/capacity, time to departure, destination, leg of journey, customer preference, as well as other key indicators in your business. Beyond this, taking the lessons from retailers, product bundles and packages can be created with special promotional prices to protect your margins.

Supporting "the fourth dimension" of ancillary revenue, Sonetto® ARM allows you to add the wider set of retail products to your portfolio and build broader packages and promotions that include apparel and travel items as part of the promotion. Extending the appeal to customers beyond the existing loyalty schemes, vouchers for travel discounts or promotions are also natively supported by Sonetto® ARM.

Sonetto® ARM benefits:

• Capitalising on dynamic pricing opportunities
• Responding quickly to changing market requirements and customer expectations
• Adapt to seasonal fluctuations to maximise profitability
• Enable proactive planning of future discounts based on time, capacity and inventory
• Promote and Discount across all products
• Create cross-category bundles
• Voucher management
• Targetted pricing and promotions including integration of loyalty schemes

"Operators must be able to package and price components in real time, have the technology in place to instantly steer customers toward a personalised solution within any sales channel, and accurately match travel plans to each customer's preferences and willingness to pay."
Booz Allen - Sept. 2008