Sonetto CIM: Online Marketing Management

Increase Online Business Through Partner Channels

Online marketing channels are the fastest growing collaborative sales channels for organisations. For many companies, they are a key element of their multi-channel strategy. Retail, entertainment, financial services, travel and telecoms businesses are increasingly partnering with online sales channels, such as affiliate networks and shopping comparison sites, to drive traffic to their websites and increase sales.

Using affiliates for online marketing purposes has an enormous impact on revenues. According to a recent UK report from e-consultancy, sales growth through online partners doubled faster than sales growth in both online advertising and search.

Managing the Partner Channel

For organisations, sending more product data to more partners is simple but maximising the return on their marketing spends on clicks, unique visitors, registrations and sales requires business focus and agility. Whether organisations manage their online marketing programme in-house or employ an agency to do it, optimising their product data feeds for each partner is essential. Sonetto CIM’s Online Marketing Management application gives them the marketing agility they need to succeed.

Online Partner Data Feed Management

The cost and time involved in implementing and managing data feeds is often prohibitive, especially with the dependency on an organisation’s IT department. Sonetto CIM’s Online Marketing Management application eliminates the need for the organisation’s business users to be solely dependent on the IT department and offers them direct control over their product and channel data. It can be implemented to manage organisations’ Online Marketing Programmes today with the scope to expand to other B2B and B2C information management requirements in the future.
Sonetto CIM also provides business users with flexible and fine-grained control of partner set-up, product, attribute and category selection, enrichment, presentation and formatting for publishing to multiple online partners.

The following diagram illustrates how several companies manually manage their product data feeds to partners:

With Sonetto CIM, companies can send automated product data feeds specific to their partners' requirements as shown below.

Click here to see how Sonetto CIM can add value to your business.

See also

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  Sonetto Channel Information Management

  Optimising Channels to Enhance Customer Experience and Increase Sales
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  More on Sonetto CIM

  Manage, control and publish information across multiple channels

• Sonetto CIM- Features & Benefits

  Optimising the Channels to Increase Sales and Enhance Customer Experience
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  Online Marketing Management: Business Benefits

  Deliver Return on Online Marketing