All too often, businesses want to run promotional campaigns at specific times of the day, either to meet a global launch or more often to meet the time when most customers will be using that particular channel. As businesses become more customer centric, it is even more critical to ensure that your message reaches the customer at the time and via the channel most convenient to them.

Using the scheduled publishing and update application within Sonetto PPM, publication of pricing and promotions across your channels can be fully automted. Future pricing can be established in advance, with the possibility to establish multiple date driven price points. Planned promotional activities can be created and approved ready for release, well in advance of campaign launch dates. 

When combined with Sonetto Channel Information Management, business rules can be applied, to evaluate criteria or the ROI for the campaign and make a decision about the scheduled campaign launch. This gives you maximum flexibility and agility in your channel strategy, without requiring larger operational investment to monitor and control.

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