Customer acquisition can be increased through specific targeted offers while customer retention can be maintained through constant best value or loyalty and coupon-linked promotions. By integrating with loyalty schemes or customer service solutions, utilising coupons to form a promotion or target specific customers is an invaluable tool in improving customer relationships.

With the Sonetto PPM application, you can deploy and track coupon codes across your multi-channel landscape. Coupon codes can be established in different ways to attract different types of customer - by brand to promote a particular range of products, by individual product, by customer, or across a range of customers. The coupon can provide money or a percentage off, which can again be specific or apply to the entire order.

With the integration to the iTransact runtime engine, once the coupon code is entered, it is validated and instantly redeemed. Utilisation of coupon or voucher codes are recorded and can then be invalidated if conditions for expiry have been met.

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