Leveraging Store Infrastructures For Bricks & Clicks Retailers
Working with a major UK grocery organisation, IVIS Group maximised the use of their existing store infrastructure by linking their web presence through to local stores. This ensured the same product range was available to customers irrespective of the shopping channel used and overcame the need for major capital investment in dedicated distribution & logistics infrastructure.
This business model flew in the face of conventional thinking but has proved immensely successful for our customer-catapulting them to be the number one on-line grocery store. This solution resulted in several industry accolades included being named as the "e-Commerce Solution of the Year" in 2001.
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