IVIS Group article published in The Guardian

Looking to the future of product information management, in the article, we focus on the changes foced on the retail industry as a result of the shifts in customer behaviour.

The next level of product information management will
be ‘community-based content creation', where customers go
beyond simple reviews and enrich the product information in a truly collaborative way. This approach is already being embraced by retailers, so in some respects the future is already here.