Personalisation Solutions For Bricks & Mortar Retailers

IVIS Group has worked with a major high-street name to develop a mechanism to allow personalised promotions or information to be delivered to customers at the till point. Our customer was keen to segment their customers based on items purchased and offer targeted marketing campaigns at the point of sale.

IVIS Group consultants developed a system able to rapidly place a customer into an identified target group and send the required information to the POS terminal in real-time. The system improves customer loyalty and has helped to further enhance our customers' reputation for excellence in customer service.