IVIS Group’s Sonetto© technology is helping The Carphone Warehouse excel through its sales execution and customer service resulting in a 20% sales growth.

The sales increase is following the roll-out of promotions management software across 820 UK stores and its online shop.

“Our decision to diversify our offering presented us with an immense challenge,” said Steve Borg, Programme Manager in The Carphone Warehouse’s global business services division. “Pretty much every product we sell has some form of promotion attached to it - we have tens of thousands of combinations, for example when a consumer buys a laptop, they might be able to find a promotion which gives them broadband too, or vice-versa. By using IVIS Group’s technology we’ve ensured that our promotional activities meet our customers’ needs and translate into more sales for the company.”

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