Loyalty Scheme Integration

A major grocery chain had developed a highly successful store-based, customer loyalty scheme and also had a major on-line presence. However, they were unable to extend their loyalty scheme for on-line customers. The idea of creating a separate scheme was both an expensive proposition and alien to their drive to create an integrated, multi-channel shopping model.

IVIS Group developed an integration layer enabling customers purchasing on-line to collect loyalty points in the same way as they could in real-world stores. This integrated approach has improved overall customer loyalty by offering a single view of any customer irrespective of the shopping channel used.