Resources
Resources
- multi-channel in the eCommerce 2.0 world
eCommerce 2.0 : The Multi-channel shift
where customers demand a higher level of shopping experience with richer information and services available “on-demand” to support their buying decisions. eCommerce 2.0 recognises that the online channel is now a multi-channel marketplace within itself.3 July 2009 - IVIS Group Whitepapers, 2009