Solutions

MDM for Customer

In the multi-channel environment in which businesses trade today it has becoming increasingly difficult to maintain a single, integrated view of customer information. Customer details are often distributed across CRM systems designed to support individual channels. The information cannot be brought into a single location and often includes duplicate, incomplete or inaccurate data. To build strong multi-channel customer relationships it is essential accurate and complete customer data is available and delivering this requires a new approach.

IVIS Group, through its award-winning Sonetto Platform technology has developed a range of Master Data Management for Customer solutions. These solutions allow all customer information to aggregated, merged and cleansed to create a valuable asset for any organisation. These solutions are used directly by marketing and other business professionals to give them direct control over the quality of customer information. They can add their knowledge and expertise to create business rules to allow customer data to be enriched and multiple, complex customer segmentations to be managed. The solutions allow organisations to improve customer relationships and build highly targeted campaigns to grow revenue.

Contact Us to learn more about our solutions