Sonetto Product Information Management manages the entire product information supply chain - from supplier to the customer
Sonetto Product Information Management
Managing the Entire Information Supply Chain
Sonetto Product Information Management:
- Gives back control of product information to the organisation's commercial teams, reducing their reliance on IT, increasing agility and improving the time-to-market
- Enables organisations to 'enrich' products by adding information in a language appropriate to the audience, providing customers with more relevant information on which they can base buying decisions
- Classifies product information into different categories, thereby giving rise to opportunities for an unlimited variety of marketing campaigns and eventually increasing the propensity to buy
The world of multi-channel retailing is becoming increasingly complex and competitive and organisations need to stay ahead of competition, reduce costs and generate sales while ensuring customer satisfaction. In this age of Information Technology where so much accurate or inaccurate information is at the customer's disposal, providing the customer with accurate and consistent information can serve as a distinct advantage. Organisations can increase their customer base by providing the right information on the right products to the right customers at the right time! To be able to successfully do this, an effective information management process must be in place.
Designed for use by any organisation, Sonetto PIM is a powerful application, with a natural language interface, that captures, transforms and delivers consistent, customer-focused product information across every channel employed in the organisation. Sonetto PIM's patented, business rule approach dramatically reduces the effort required to create rich product information. It can be run as a separate application or built as part of the Sonetto Retail Application Suite to deliver a complete information management solution.
Sonetto PIM is radically different from traditional information management systems which are driven by supply-side issues and reliant on poor-quality, inconsistent - and often erroneous - information supplied by manufacturers. Sonetto PIM has the power to transform the mass of disparate product data into a real corporate asset by creating differentiated customer-centric information.
Sonetto PIM enables business users of an organisation to control the entire product information management process without the need of support from their IT department. It captures business knowledge and adapts automatically to the business rules that are set for it, enhancing its power and flexibility while improving efficiency by reducing the manual effort required.
Sonetto PIM turns conflicting data into a single version of the truth, by empowering retail professionals to:
- Capture and provide structure to unstructured and non-standard data imported from internal systems, partners, data providers, standards bodies and other sources
- Clean, standardise and enrich product data automatically using business rules to create consistent, rich, customer centric information
- Apply categorisation to product groups using business rules that can reflect channel-specific category hierarchies
- Add merchandising information to products and categories to maximise cross-sell and up-sell opportunities
- Create channel and system-specific product attributes and promotional messages automatically through the application of rules
- Select products and product attributes to be fed to each channel or system through scheduled or on-demand information feeds
- Preview information available to each channel to build confidence in the quality of the organisation's information
- Structure product information to improve SEO, search and navigation for customers
- Manage flexible workflows with defined roles and access controls to enable collaborative working with built in quality controls
"We responded to customer demand for accurate and high quality product information. Sonetto PIM will enable us to enrich the data available to our customers, who will be able to make more informed choices when comparing different products before they make a final purchase. Ultimately this will help Tesco.com to improve its online offering, enabling it to respond with greater agility to changing consumer trends and ultimately enhance the customer experience."
Jon Higgins
IT Director, Tesco.com
IT Director, Tesco.com
For more information on Sonetto PIM, click here.
To see how Sonetto PIE can add value to your business, click here.
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Case Study: Tesco.com Product Information Management (45 Kb - Format pdf)
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