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Sonetto Channel Information Management

Optimising Channels to Enhance Customer Experience and Increase Sales

Optimise Product Information for every channel - from websites & catalogues to sales & marketing partners

Optimise the Channels to Enhance Customer Experience and Increase Sales
A sound multi-channel strategy demands effective management of an organisation's internal and external information. Channels such as retail stores, kiosks, call centres, catalogues, e-commerce sites and Business-to-Employee systems are all information hungry. Add to this sales and marketing partners, including affiliate marketing and shopping comparison sites and the need for improved information management becomes even more acute.

"The value of UK sales generated from the affiliate networks channel will be between £1.1bn and £1.35bn for 2005, rising from around £600m in 2004. Affiliate marketing is becoming a real no-brainer."

e-consultancy, Affiliate Marketing Networks - A Buyer's Guide (2005)

The spectacular growth in online shopping has driven the need for richer and more consistent information through the different channels of the organisation. Consequently, this has placed greater demands on the information expected through each channel. In the current multichannel landscape, managing accurate and consistent information through multiple channels has become an essential issue that the management of multichannel organisations needs to immediately address.

Sonetto CIM is a channel information management application that enables organisations to deliver finely segmented information to all the audiences and channels crucial to their business. Designed for use by business users, Sonetto CIM is intuitive to use and has a natural language interface. It also assures complete control to the users and exhibits unmatched flexibility and agility.

Sonetto CIM greatly enhances the organisation's ability to generate revenue from multiple channels and optimises the organisation's multi-channel exposure.

Sonetto Channel Information Manager allows retail professionals to:


  • Set up information feeds to new channels quickly and accurately

  • Create channel-specific product attributes and promotions

  • Tailor product categorisation, product attributes and data feed formats to each channel

  • Select appropriate products for each channel - for example selecting specific categories, excluding out-of-stock products or choices based on margin or sales performance

  • Automatically transform product data into the exact format and terminology required by channels and external systems

  • Build automated data extracts in the correct file format and file naming convention for each external system or channel

  • Schedule channel updates to ensure all channels and internal systems provide consistent information

Sonetto CIM can be installed as a separate application or built as part of the Sonetto Retail Application Suite of applications in order to provide a comprehensive information management solution. It facilitates the distribution of targeted information essential for:

  • e-commerce sites
  • call centre applications
  • improving staff knowledge
  • catalogue content
  • kiosks
  • in-store displays and point-of-purchase
  • white label partners
  • online marketing partners including:
    • pay-per-click online marketing sites
    • affiliates
    • shopping comparison sites

For more information on Sonetto CIM, click here.

To see how Sonetto CIM can add value to your business, click here.

Click here to see how Sonetto CIM can significantly impact your online marketing management strategy.

"Sonetto gives our Marketing team very powerful product data enrichment and data feed formatting capabilities with a user interface built around our business processes. The Marketing team will no longer need IT to provide data feeds on a day-to-day basis, they can now select the optimal product set for each affiliate, amend feeds and make changes in real-time."


Jon Higgins
IT Director, Tesco.com

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