Sonetto Price & Promotions Management

With an ever-increasing competitive market, managing pricing and promotions is now critically important for the success of any retailer. The growth of the Internet as a sales channel has created a demand for faster and more responsive promotions, new promotion types and the need to regularly change prices to beat the competition. This need extends beyond the organisation's web presence to cover each and every channel.

Customers now demand channel information that is right for them. This includes the right products, at the right price in a channel of their choice, whether online, in-store, at a kiosk, or via a call centre. Successful multi-channel retailers know that managing prices and their promotions across every channel and avoiding errors is crucial for their success. They need to be able to segment their customers and manage channel-specific or product-specific promotions to generate further conversions and sales.

Sonetto PPM enables retailers to manage an unlimited number of pricing and promotions across multiple channels with simplicity, consistency and with full control. Retailers can ensure that their customers get the best value across all their sales channels and can avoid presenting them with conflicting or inaccurate prices. Differential pricing or channel specific promotions can be managed centrally but can be targeted to the right customers through the right channel at the right time. Sonetto PPM can be run as a separate application or built as part of Sonetto Retail Application Suite in order to deliver a complete information management solution.

With Sonetto PPM, a retailer's commercial team can rapidly implement changes, assuring complete control and unmatched flexibility in pursuing competitive advantage.

For more information on Sonetto PPM, click here.

To see how Sonetto PPM can add value to your business, click here.

See also

• More on Sonetto PPM

  Ensure Consistent Pricing and Promotions for Customers across every Channel

• Sonetto PPM - Features & Benefits

  Maximise Profit with Effective Price & Promotions Strategies