Developments in the multi-channel space have created new opportunities to promote products and services. Not only are there new internal channels, such as websites, call centres and catalogues, but also new breeds of partners who can drive product sales or help promote an organisation's services.
Although there are several new sales channels willing to promote the organisation's products and services, reliable and tight integration is required to effectively use them. The correct information about its products or services must be properly communicated and customer inquiries generated must be integrated with its existing processes and systems.
New online marketing partners, such as affiliates, shopping comparison sites or paid search providers must also be added to the mix.
IVIS Group has vast experience helping industry leaders manage internal channels and seamlessly support external partnerships. Our expertise in the 'Sales & Marketing Channels' dimension of the multi-channel landscape covers areas including:
"As a major online brand we take affiliate marketing very seriously. It is a crucial component in our drive to give our customers the best online experience. Sonetto will allow us to be more customer driven when promoting specific categories on Tesco.com. We expect a 20% increase in clickthrough rates and a 50% improvement in return from our affiliate marketing spend. The benefits will come in the first week of operation."
