Multi-channel Information Management

When adopting a multi-channel strategy, it is imperative that the information being communicated to customers is rich and of pristine quality. This has been a challenge for many organisations as existing information is focused on internal users and is not suitable to allow organisations to reach out to their customers. The situation is even more challenging given the necessity to ensure all modes of communication are consistent across every channel.

Traditional Enterprise Resource Planning (ERP) or Content Management Solutions (CMS) are simply not up to the task as they lack flexibility and current approaches are often too manually intensive to scale. IVIS Group understands the challenge this presents to organisations and with our IVIS Sonetto Solutions and IVIS Professional Services, we have helped many organisations efficiently create and manage information as a corporate asset.

Being able to communicate effectively with customers through every channel is vital but it is equally important to listen to them. Analysing customer behaviour and assessing the performance of each channel is the optimal mechanism to tune the way organisations engage with their customers. Timely, accurate and easy to access solutions are crucial for success.

Our expertise in the information management dimension of the Multi-channel Landscape covers areas including:

• Product Induction & Enrichment - allowing the rapid addition of high volumes of new products, categories or entire ranges


• Product Information Management - ensuring accurate and consistent information about products and services is available for every channel - from stores / offices to websites and call-centres


• Price & Promotions Management - managing the complexity of an unlimited number of price and promotions including coping with consistent or differential pricing


• Channel Information Management - allowing the organisation's products and services to be made available through each channel including websites under their own brands and those of sales partners and maximising the potential of online marketing opportunities
• Web Analytics - understanding and analysing the way organisation's online customers are behaving in order to maximise conversion rates and increase customer retention


• Business Intelligence, Dashboards & Reporting - having rapid access to performance metrics of how different products or services are performing in each channel and the ability to compare