IVIS Group delivers ecommerce services to new online retailer Serunai Commerce Sdn Bhd

Background

Serunai was established in late 2009 in Malaysia, and takes a fresh perspective on retail by creating a customer-rich online shopping experience based on customer-centricity and lifestyle.

Recognising the need for a new breed of retailer that focused on the customer, Serunai holds the simple view that "nothing is too much for our customers". Offering a multi-channel approach to retailing, they seek to maximise convenience for the customer, and deliver on their commitment of extra ordinary customer service.