Rules driven affiliate management

Only merchandise to channels with a proven return on investment using the rules of your business to automate publishing to affiliate partners

Online marketing channels are the fastest growing collaborative sales channels for organisations. For many companies, they are a key element of their multi-channel strategy. Retail, entertainment, financial services, travel and telecoms businesses are increasingly partnering with online sales channels, such as affiliate networks and shopping comparison sites, to drive traffic to their websites and increase sales.

Using affiliates for online marketing purposes has an enormous impact on revenues. According to a recent UK report from e-consultancy, sales growth through online partners doubled faster than sales growth in both online advertising and search.

For organisations, sending more product data to more partners is simple but maximising the return on their marketing spends on clicks, unique visitors, registrations and sales requires business focus and agility.
Optimising partner channels involves:

• Setting up data feeds to new partners quickly and accurately 
• Tailoring product categorisation, data feeds and formats to each partner
• Ensuring competitively priced products are promoted through organisation's partners and omitting less competitive lines
• Excluding out of stock products from organisation's data feeds
• Enriching product data with targeted promotional information
• Allowing the business decision makers to implement and update partner data feeds without having to use valuable IT resources

Whether organisations manage their online marketing programme in-house or employ an agency to do it, optimising their product data feeds for each partner is essential. Sonetto® CIM's Online Marketing Management application gives them the marketing agility they need to succeed 

 "As a major online brand we take affiliate marketing very seriously. It is a crucial component in our drive to give our customers the best online experience. Sonetto® will allow us to be more customer driven when promoting specific categories on Tesco.com. We expect a 20% increase in clickthrough rates and a 50% improvement in return from our affiliate marketing spend. The benefits will come in the first week of operation." 
Stewart Hunter, Online Advertising Manager, Tesco.com