Innovation isn’t just about technology says IVIS Group CEO

04 December 2014

943logotttt.jpgQusai Sarraf, CEO of IVIS Group, was interviewed for Berita, the magazine of the British Malaysian Chamber of Commerce for their November-December issue All About Innovation.

“The need to differentiate, innovate and propagate your business is crucial to survive in today’s retail market” says Sarraf. “There’s a tendency to focus on technology when talking about innovation but people make it happen so it’s a combination of both that will ultimately decide whether new business models and initiatives work.”

“Creating good experiences is key to survival in today’s market. Clarity for the customer is vital - retailers need to work towards presenting a clear business model and an unconfused brand. People, processes and technology will all play a part in the innovation required to succeed in multi-channel retailing.”

Circulated to over 350 BMCC members, top CEO’s, economic decision makers and government officials in Malaysia, Berita BMCC has an estimated readership of 10,000 people.

Please downlaod the PDF on right hand side to read the full article.