WRC Paris Breakfast Briefing video

09 December 2014

IVIS Group CEO Qusai Sarraf and Steve Robinson, CEO of Achica were interviewed about their breakfast briefing at the World Retail Congress in Paris.

Their subject – 7-Up Extending into 7 business models - was about leveraging investment to maximise revenue. As Robinson says “When an organisation has limited resources to invest in innovation and agility, choosing the right technology can free internal resources to build revenue rather than creating everything from scratch yourself.” 

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