British retailers have undoubtedly built world-leading multi-channel platforms for the domestic market, but targeting overseas consumers often requires a start-up approach. Our objective is to help retailers tackle these challenges.
07 November 2012
In our first annual multi-chanel maturity report we analysed multi-channel activity of the top 50 retailers, by turnover, across five categories: grocery, department stores, clothing, general merchandise and home improvement. Five sections of the customer journey - channels, product information, multi-channel shopping experience, delivery and returns and customer service - are highlighted.
28 May 2012