Resources


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    The 7-P approach to international multi-channel success

    British retailers have undoubtedly built world-leading multi-channel platforms for the domestic market, but targeting overseas consumers often requires a start-up approach. Our objective is to help retailers tackle these challenges.

    07 November 2012



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    Multi-channel maturity benchmark report

    In our first annual multi-chanel maturity report we analysed multi-channel activity of the top 50 retailers, by turnover, across five categories: grocery, department stores, clothing, general merchandise and home improvement. Five sections of the customer journey - channels, product information, multi-channel shopping experience, delivery and returns and customer service - are highlighted.

    28 May 2012