IVIS Group CEO Qusai Sarraf is joining an exceptional panel of speakers at the C-star Retail Conference taking place 13-14 May 2015 in Shanghai, China. The C-star Retail Conference will take place at the Kerry Hotel Pudong, in parallel with the C-star exhibition.
C-star is a satellite event, geared to the Chinese market, of the world's leading trade fair for the retail industry EuroShop, which takes place in Dusseldorf, Germany every three years and is also organized by the Messe Dusseldorf team, featuring the same structure and expertise. One of the secrets of EuroShop's success is the excellent supporting programme and the C-star Retail Conference is set to deliver the same calibre of information.
The conference theme is “The Future of Retail – The Future of Creating Destinations” and proceedings will be chaired by Professor Dr. Helmut Merkel, former CEO of Karstadt and former President of IGDS (International Group of Department Stores) with co-moderator Mr Wang Wei (China Strategic Advisor, Azurium of Australia, Shanghai).
Speaking about omnichannel transformation within the Retail Technology stream of the conference, Sarraf will determine practical steps to realise the commercial potential of successful customer-centric retailing and provide a framework for retailers and brands to make this transition.