IVIS Group’s CEO Mr. Qusai was interviewed by Ms. Liu Xiaoyun of V marketing, an established Chinese economic and marketing magazines in Beijing on 18th July, 2013 and he talked about the key transformation on the journey to multi-channel for a traditional company
Regard to China traditional companies’ transformation in ecommerce, IVIS Group’s CEO Mr. Qusai shared his expertise in multi-channel accumulated in the past 20 years. On-line business obey the same business rules as off-line business, that is providing customers with values- convenience, rich experience and service. To face the challenges brought by complex across channel integration, a customer centricity approach should focus on the change of people, process and technology.
