IVIS Group’s CEO Mr. Qusai was interviewed by Jolly Shen, reporter of China leading business media CBN weekly in Beijing on 16th July, 2013 and shares his expertise in traditional retail and Ecommerce integration strategy
In the section of strategy, Mr. Qusai shares his expertise in terms of traditional retail and Ecommerce integration strategy and stresses the key elements of implementation which enlightens Chinese readers.
China Ecommerce is booming, once regarded as scourges, inevitably retailers and brands should face the impact on corporate strategy and ways of thinking.
How can companies make the best use of multi-channel and integrate resource to achieve the goals? Brand consistency and better shopping experience would be crucial to the future retail.