The article focuses on how retailers should reshape the way they conduct their business to fit current and future customer demands.
Internet Retailing Supplement July 2012 "Often customers who shop with you in more than one channel tend to be more loyal and spend more with you. Being able to measure that crosschannel shopping is really important. That's why having the integration between online and stores side of the business is very important." Said, Paul Bolton, director of product and strategy at IVIS Group.
Read the full supplement here.